SUMMER BOOT CAMPAIGN
Selling boots in the hot texas summer is no easy task. that’s why we created a promotional campaign for Allens Boots that made what you wear on your feet a point of pride here in the Lone Star State.
BRAND IDENTITY
Y&R Austin wanted to update our own brand, in order to broaden our opportunities with clients in and out of the tech space. We created a new look and feel, repositioning our agency in an ownable way that is fun but smart.
BRAND ACTIVATION
Gowalla was a location-based social network that allows users to check in at “spots” in their local vicinity. Checking-in would sometimes produce virtual "items" for the user, some of which were developed to be promotional tools for the game's partners.
We helped Gowalla to inspire people to go out and share those places, photos and stories. Someone who's constantly seeking out new places, new foods and new friends. Someone who follows their nose, who revels in discovery — and who has to tell their fellow Gowallans about it.
BRAND CAMPAIGN
Strength. Awareness. Peace. Those who come to Wanderlust know that these qualities aren’t about where you are, they’re about who you are. This simple, elegant campaign uses powerful phrases on the bodies of Wanderlust devotees to show just how close the spiritual side of yoga and the physical side of those who practice it are intertwined.
VIDEO
When AMD wanted to launch their new Fusion APU, it was going to revolutionize everything. It would unleash a technology that would amplify our potential, enrich our lives, widen our knowledge, expand our freedom, become more human and access the power to create a better future for ourselves.
Our idea was to show how this technology will allow us to look ahead and around corners, as well as focusing our energy, imagination and intelligence on the next frontiers: on creativity, innovation and inventing great futures for ourselves and others.
BRAND CAMPAIGN
Adventure comes to those who seek it. It excites. It inspires. It heals. Many of life’s greatest stories begin with a couple of friends randomly deciding to jump on a plane, train or car to go somewhere.
Whole Earth is a specialty retailer offering a broad array of innovative, high-quality products which engage those who share this adventurous streak, an insatiable curiosity or a need to discover. The doers in life, the fearless, those who go over the mountain and come back to tell us what's on the other side.
LAUNCH CAMPAIGN
Mozu wanted to stand out and disrupt the ecommerce marketplace. Nothing did it more than introducing the notion of loving your customers into a space that is known for doing just the opposite.
BRAND IDENTITY
Take a 75-year old company and spin part of it off. With that charge from Motorola, Freescale Semiconductor was born. An energetic icon was developed, a friendly identity was created and a powerful, new brand was unleashed on the world.
GIVING AWAY BEER FOR FREE
Think of it as building good beer kharma. Randomly throughout the year, we hold a Neighborship Brew Party. We’ll let our family, friends and friends of friends know about it through the Neighborship Brew House facebook page. At the party, we serve up our handcrafted beer, asking nothing in return but a donation to the CureSearch. We raise a glass and raise some money — everybody wins!
HEART & VASCULAR CAMPAIGN
In Central Texas, St. David’s HealthCare has the best heart and vascular offering economically as well as in regards to reputation. But as a company, they were not comfortable with bragging about their own accomplishments. They preferred to let their record — and their patients — speak for themselves.
As a result, other regional healthcare providers used the “say it loudest, say it first” approach, to gain market perception as a leader in the space. Encouraging them to reclaim their position as market leader, we created an awareness campaign promoting the entire St. David’s HealthCare Heart & Vascular offering. The subtle approach of putting customers first and accomplishments second really hit close to home.
KEYNOTE VIDEO
SuccessFactors wanted a unique way to start their internal sales conference. With an 8:00 a.m. meeting and a keynote by their CEO, they needed to wake the crowd up, build some excitement and get them engaged — quickly. Because the conference focused on the possibilities of the cloud, we created a fast-paced video that was full of energy, motion and rhythm. A thundering drumbeat accompanied motivating phrases that really got the crowd going.
To transition into the actual keynote, we coordinated a professional, 15-man drum line to step out from behind the screen and perform a 10-minute, pulse-pounding show. For the last few moments of the performance, the CEO discretely joined the drum line — and when they faded back, he remained onstage for a short solo, eliciting huge applause from attendees.
POSTER SHOW
ARTCRANK holds live pop-up bike art shows in cities across the U.S., as well as in London and Paris. All the posters are handmade, limited-edition prints, available for a limited time. I’ve been honored to showcase my work the past two years.
Through live events featuring bike-inspired posters by local artists and designers, they allow people to showcase their work in front of huge audiences who are passionate about art and bikes. As a result, they make art accessible and change the way people think about cycling.
SALES ENABLEMENT
When launching the new Dell UltraSharp monitor, Dell needed their salesforce to engage, educate and enable. But first, they had to know what they were selling.
With razor-sharp images and vibrant colors, these monitors were ideal for anyone from artists to engineers working in graphic design, gaming, media creation or any area where color and clarity is vital. Turning everyday work into works of art? This breakthrough, hands-on sales kit really drove that home.
WEBSITE AND VIDEO
The world leader in logistics security services, FreightWatch provides complete cargo transparency and supply chain integrity for both small and large companies in a multitude of manufacturing and distribution sectors. In addition to having operations around the globe,
FreightWatch also had a website that in no way reflected the company direction and was not considered an asset to the sales cycle. What they needed was a corporate website that emphasized their position as a thought leader and a video that easily explained the services they had to offer.
